Hello, I’m Suharti.

I’m a professional with a dynamic background in software development life cycle, web and product design, as well as content design.

My journey into the UX world began during my software development days and was refined during my six-year tenure at Grab as a Senior Content Designer.

I am passionate about creating user-centric experiences and processes, and I am excited to bring my expertise to your team!

Crafting Compelling Narratives: My Content Design Approach Unveiled

Belief

User-Centricity: I put the user at the centre of every design decision. Understanding their needs, expectations, and pain points is the cornerstone of creating content that truly resonates.

Clarity and Simplicity: Simplicity is key. I strive to communicate complex ideas clearly, ensuring the audience easily comprehends the message without unnecessary jargon or confusion.

Data-Informed Decisions: Data is a valuable ally. I rely on data and analytics to make informed content design decisions, allowing continual improvement.

Approach

I focus on clarity, empathy, and user needs. I collaborate with relevant stakeholders to ensure design fluency and ideal information architecture.

I consider localisation, ensuring content is suitable for different countries and languages and being sensitive to cultural nuances.

Process Perspectives: Crafting Efficiency and User-Centricity

Belief

I firmly believe that well-crafted and efficient processes are the cornerstone of elevating the efficiency of executing daily tasks.

A streamlined workflow not only enhances productivity but also fosters a conducive environment for innovation and creativity.

Approach

My approach is guided by empathy and a deep understanding of user needs.

By incorporating these soft skills into process design, I ensure that the end result is not just operationally efficient but also resonates with the users, providing a positive and user-centric experience.

Expertise

With a rich history of collaboration, I bring extensive experience in working seamlessly with diverse teams, including developers, designers, content designers, localisation specialists, project managers, business owners, marketing teams, QA teams, and external vendors.

This collaborative background ensures holistic project execution and successful outcomes across various stakeholders.